Case Studies
How we have helped our past clients
Tipalti
- Design
- Implementation
- Optimization
OVERVIEW
Tipalti is an accounting software financial technology business that provides comprehensive accounts payable and global remittance automation solutions for businesses.
THE CHALLENGE
We wanted to increase conversion rates on Tipalti’s Captera PPC pages.
THE PROCESS
By analyzing user data ( video sessions ) we determined that the headline is the primary factor that drives conversion. We tried a value proposition vs a benefit-oriented headline and the latter increased conversion rates by 100%.
Control Variant
Challenger Variant
RESULTS:
+100% CONVERSION RATE
Tipalti
- Design
- Implementation
- Optimization
THE CHALLENGE
Tipalti invests heavily into PPC so they need continuous optimization and a/b testing in order to increase conversion rates. Having three different audiences ( user personas ) we had to figure out what’s the content that would best persuade each user persona.
THE PROCESS
We analyzed all the data we had: google analytics, heat maps, scroll maps, user video sessions. Based on that data we brainstormed a few different hypotheses, tested them, and kept what was increasing conversion. We managed to increase the conversion rates by 100% using this method.
Old Landing Page
New Landing Page
RESULTS:
NEW PAGE: +120% CONVERSION RATE
DNSFILTER
- Design
- Implementation
- Optimization
THE CHALLENGE
DNSFilter had low performing Unbounce landing pages. Their marketing team wanted to align these with their brand’s design guidelines in order to increase conversions and improve customer loyalty.
THE PROCESS
After diagnosing the problems we had to take the content out of DNSFilter’s old landing pages and redesign it following their brand guidelines. We ended up with a beautiful landing page that raised the conversion rate from 2.36% to 23.44%.
CLIENT REVIEW
Filip created a beautiful landing page for us that increased our conversion rates more than by more than 1000%
Old Landing Page
New Landing Page
RESULTS:
OLD PAGE: 2.36% CONVERSION RATE
NEW PAGE: 23.44% CONVERSION RATE
TUTOR DOCTOR
- Design
- Implementation
- Optimization
THE CHALLENGE
Tutor Doctor needed a new landing page for their new marketing campaign. The company wasn’t satisfied with their old landing pages and the biggest reason was that their current branding is too colorful, thus distracting the users from important elements on the page.
THE PROCESS
After analyzing Tutor Doctor’s website and old landing pages we came to the conclusion that their branding looks like it’s for children, not for parents and tutors. It is too colorful, intense, and distracting. Our primary idea is to use the same branding guidelines but limit the colors and have less copywriting. Make the page more legible. We wanted for awards the company received to stand out and make the users understand this is a trusted and good company.
CLIENT REVIEW
Filip excels not only in his creative design but he is unafraid to provide advice regarding potential blind spots. I highly recommend Filip for anyone wanting to build a landing page.
Old Landing Page
New Wireframe
New Landing Page
USB FACTORY
- Design
- Implementation
- Optimization
THE PROCESS
USB Factory is a Swiss-based custom USB design manufacturer. Basically companies send them over their logos and USB Factory creates USB drives ( among other things ) with their logos on them. Company CEO, Battista, got it touch with me in order to solve one problem: their Unbounce landing pages not converting enough. After checking out their current designs it was obvious to me that their Unbounce landing pages were very outdated, not optimized for conversions, and most importantly the design was not aligned with their current website. The conversion rate was something around 6%. We got all the copywriting and images Battista wanted me to include in the new landing page and started working. After sending him over the first mockup, he gave me some feedback and I revised the page. The second version was approved and I started implementing the page onto Unbounce. The page had a custom slider and some nice animations. After the implementation was over, we tested the page on both mobile and desktop. We then started getting paid traffic to the page and the conversion rate doubled. Their new landing page has 12% conversion rate.
CLIENT REVIEW
Whaou! Working with Filip is just GREAT! Everything is easy and simple. Thanks a lot for your great job, I’ll come back to order more pages soon!
Old Landing Page
RESULTS:
OLD PAGE: 6% CONVERSION RATE
NEW PAGE: 12% CONVERSION RATE
New Landing Page
JC EBOOK CAMPAIGN
- Design
- Implementation
- Optimization
THE CHALLENGE
This was a landing page design and conversion rate optimization projet and our primary goal and challenge were to increase conversion rates on this youtube campaign.
THE PROCESS
Because most of the traffic for our landing page comes from youtube we decided the best approach is to have a very short landing page that allows users to finish the call to action as fast as possible. After watching the youtube video most of our users were already heated up and ready to convert. Our primary landing page was converting at a good 40.34% and we decided to split test that variant against the same variant with different call to action colors. Turns out a variant with an orange call to action converts at 61.23% which blew our minds!
Green CTA
Orange CTA
