Who Am I
Filip Rastovic, Founder
My fascination, passion, and curiosity about people and computers started off from an early age. As a high school kid, I sold my first designs in forms of animated PowerPoint presentations to other students who turned them in for grades. I later studied computer science and engineering at university while mercilessly learning and expanding my understanding of human behavior, usability, graphic design, and persuasive copywriting.
I started my professional career as a freelance web designer/developer for a few amazing US-based digital agencies and eventually created my own boutique agency.
Today I serve businesses of all sizes, from startups to enterprises, helping my clients get the most out of their marketing budgets by making websites that sell, utilizing the awesomely powerful method of science. I can help you make design decisions based on DATA and create a proper optimization strategy.
Launched a hundred thousand dollar campaigns for VC funded silicon valley software enterprises like Tipalti and DNSFilter, built sales funnels for Guy Kawasaki, Nomi Prins, and freelanced as a graphic designer for Google. I am a conversion expert, web developer and graphic designer.
I am Strategic
I run a strategic one-man band agency based in Serbia, South Eastern Europe working remotely for medium-sized businesses across the globe but mostly from North America.
The unique value Clarity Enhanced brings is a scientific approach to every new project. I am unbiased and understand every audience is different, I test and base my conclusions on data.
My passion for graphics design, science, art, and marketing has given me the strength to grow and scale over the years.
Started off over five years ago as a freelancer I have grown into a top-notch service provider working with enterprise tech companies from Silicon Valley.
Attention To Detail
Details are easily overlooked. Conversion rate optimization and split testing give us scientific proof that details matter, a lot.
Why keep it simple when it can be complicated? Jokes aside – simplicity is my core value because the world is already messy enough.
Over the years I have developed a process so I’m never lost and always know what I’m doing and what I’m doing after it.
If I have useful advice or disagree with you, I’ll let you know.
What I Believe In
My decisions are guided and driven by my values .