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Case Studies

How We've Helped Our Clients

Tipalti

Design
Implementation
icon
Optimization
The Overview
Tipalti is the only end-to-end accounts payable software to automate the entire supplier payments operation, making global mass B2B payments frictionless & efficient.
The Challenge
Tipalti invests heavily into PPC so they need continuous optimization and a/b testing in order to increase conversion rates. Having three different audiences ( user personas ) I had to figure out what’s the content that would best persuade each user persona.
The Process
Tipalti’s marketing manager and myself analyzed all the data we had: Google Analytics, heat maps, scroll maps, and user video sessions. Based on that data we brainstormed a few different hypotheses, and tested them one by one through running controlled single variant a/b tests.

We managed to increase the conversion rates by 100% using this method.

Control Variant
Challenger Variant
Results:
+100% Conversion rate

USB Factory

Design
Implementation
icon
Optimization
The Overview
USB Factory produces custom flash drives for brands. With clients such as Nestle, Schindler, Nescafe, CHUV the brand's landing page had to stand out from to stand out.
The Challenge
The old landing page was outdated and was converting at a conversion rate that was below industry standard, somewhere around 6%. We had to redesign it so that it meets modern web design trends.
The Process
We took all the content from the current landing page and designed a brand new landing page that follow's the company's design system, brand guidelines and is up to modern web design standards.

The new landing page converts at around 12% which is 100% increase in conversion.

Old Landing Page
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New Landing Page
portfolio piece
Results:
+100% Conversion rate

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